The truth is that it is getting harder to find the perfect buyer. The perfect buyer is one who pays over the odds for his/her dream home. In this market when there is no ‘fear of missing out’, very few of such buyers exist. This is why when it comes to selling, you need to cast your net far and wide to find that right buyer. This is where marketing a property well comes in. We can no longer rely on the traditional methods of marketing (what I call ‘list and pray’) done by thousands of your competing vendors (i.e. neighbours who are selling too) to get your buyers through the door.
We need innovative ways to place your property where the buyers are spending the most of their time – and that is on Google, on Facebook and every other online platform that people are on nowadays. Sure, experience matters (and we have lots of it). But without buyers, you can get Nelson Mandela in (Harvard ranked him as the best negotiator in the 20th century) and you will still not sell your home.
Tip 2: How You Present Your Eastern Bays / Remuera Home Matters
Also very importantly in this market is how you present your home. I do not just mean cosmetic presentation or touch ups (although that’s very important). In the current climate where banks are extremely cautious and picky about who they lend to (and will provide record low interest rates to the desirable borrowers), they will turn down any property with issues. For e.g. lack of CCC for bathrooms, slightly defective titles in cross-leases, certain building materials, unconsented works. As a potential vendor, you want to find a way to resolve these issues before you go on the market.
Don’t make it more difficult for your buyers because they will just go somewhere else. Many of such issues can be very technical or legal in nature, and having a legal background (like me!) can help you tremendously. (and no, misleading advertising can land you and your salesperson into trouble)